The companies that have the ability to bring your attention back to them has the most influence, and influence is power. Addictive apps are creating social behaviors that keep us coming back to these companies. It’s what makes us pick up our phone and unknowingly click on Instagram. The attention economy is what drives us to social media. Our attention is what we run out of all the time, because sneakily, companies are trying to buy them from us. Our attention is the resource that companies seek. Looking at it from this perspective, our attention is what we must protect. Our attention, rather than our money, has become the commodity that big companies compete for. Today, companies seek to capture our attention by consuming their advertisements. Before the digital age, companies were focused on capturing our hard-earned dollars through consumption of their products. Big companies spend a lot of money to gain our attention. One of the most influential books that I’ve read in 2021 was How to Do Nothing: Resisting the Attention Economyby Jenny Odell.
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